Gel vs. Milk Cleansers: Here Are The Facts You Need

With so many skincare products on the market, we bet your clients have questions—especially when it comes to choosing the right cleanser. Once you’ve preached the value of all-natural skincare and the power of products that use active botanicals and minerals rich in antioxidants and vitamins, remind them that healthy skin starts with clean skin, and clean skin starts with the right cleanser for their skin type. Read on for a few gel vs. milk cleanser facts straight from our skincare pros that will help guide your clients in the right direction.


Gel Cleanser Facts: Best for Large-Pored Acne and Oily Skin

If the skin is on the oilier side a gel cleanser is typically the best bet. It’s beneficial in removing acne-causing bacteria, refining large pores, and eliminating excess oil from the face. A good gel cleanser will also gently exfoliate and clarify. Gel cleansers are water-based and rely on all-natural ingredients such as cajeput, witch hazel, rosemary, grapefruit, and lemon to help clarify breakouts and prevent future blemishes.

One of the biggest benefits of a gel cleanser is its cleansing capabilities—all without stripping the skin. By using an all-natural formula that causes little irritation to the skin, it allows for thorough cleansing of pores while removing dirt and excess oil off the surface of the skin at the same time.


Milk Cleanser Facts: Best for Dry, Combo, Mature and Reactive Skin

Milk cleansers are made from lightweight emollients and are nourishing while not leaving a residue on the skin. Make sure to remind your clients that they won’t “foam,” but that doesn’t mean they aren’t working. Milk cleansers rely instead on ingredients such as argan oil, carrot seed, and vitamin E, making them very effective at removing makeup while moisturizing the skin.

Best for mature, dry, combo, or reactive skin, milk cleansers will thoroughly cleanse without drying or stripping, soften fine lines, and help calm and strengthen skin. Milk cleansers work to keep the skin’s barrier intact, guarding against inflammation and keeping the skin balanced. 

Both gel and milk cleansers work best when massaged into the face and neck with moist hands; adding water to emulsify before rinsing.