May 23, 2025Esthetician Education

Seasonal Promotion Ideas to Heat Up Your Skincare Sales

Summer is the perfect time to revamp your service offerings and find ways to reconnect with your skincare and/or waxing clients. As temperatures rise and more skin is on display, it’s your chance to educate customers on the importance of professional care and promote services they might not think about on their own—like full-body skincare treatments, waxing beyond the basics, and suncare essentials. And since May is also Skin Cancer Awareness Month, it’s crucial to educate clients about the dangers of sun exposure and the benefits of SPF protection. Summer is a season of opportunity—so here are some ways you can make the most of it.

 

Summer Waxing Service Ideas

Your waxing clients are ready to bare more skin, making summer the perfect season to spotlight services they might not think to book year-round. Now’s the time to highlight face, arms, underarms, bikini, Brazilian, legs, back, neck, and chest treatments—yes, especially for the guys, too! While each service stands strong on its own, bundling them into creative packages can boost both your bookings and your revenue. Here are some bundle ideas to get you started

Beach-Ready Bundle

  • Includes: Bikini or Brazilian Wax + Underarm Wax + Leg Wax

  • Perfect For: Clients prepping for vacation, pool days, or beach weekends.

  • Add-On Suggestion: Offer a discount on post-wax care products like post-wax care kit designed to prevent break-outs and ingrown hairs.

Smooth Summer Package

Detox & Glow (For Men)

  • Includes: Back or Chest Wax + Acne-Targeted Back Treatment
    Perfect For: Summer breakouts and body hair removal in one visit.
    Retail Tie-In: Products ideal for acne-prone skin such as body exfoliation kits or blemish control products. 

 

Summer Skincare Treatment Ideas

Summer skincare isn't just about SPF—it's about helping clients protect, nourish, and restore their skin during one of the harshest seasons for sun exposure, sweat, and clogged pores. Refresh your services with facials and body treatments designed to address common summer skin concerns and drive seasonal sales.

  • Hydrating Facial: Combat summer dryness by offering a treatment specifically designed to heal moisturize-starved summer skin. Use products made from all-natural botanicals to help smooth, soothe, and firm the skin. 

  • Acne/Backne: Your clients are using sunscreen, moisturizers, and are working out and sweating more––all of which is leading to clogged pores. Create a deep cleansing facial, neck, and back treatment that exfoliates, treats and replenishes the skin. 

  • Anti-Aging: Long summer days can leave every fine line and wrinkle exposed. Balance and restore skin tone (focus on inflammation, redness, and sun damage), and treat fine lines and wrinkles by using rejuvenating and firming treatments for smoother, supple skin.

Restock & Refresh Your Retail Space

Summer is an ideal time to rethink your retail strategy and increase revenue by promoting seasonal skin approaches rather than stand-alone products. Some ideas include:

  • Bundle It Up: Offer curated summer skin kits—like "Sun-Safe Essentials" or "Post-Wax Rescue Sets"—that include SPF, soothing serums, and exfoliating treatments.

  • Create Rituals: Teach clients how to build a simple, effective daily skincare routine that includes morning protection (SPF) and nighttime recovery (hydration and repair).

  • Highlight Hero Products: Feature lightweight moisturizers, hydrating sunscreens, and ingrown hair solutions on social media, in-store displays, and client emails.

  • Promote Gifting: With weddings, graduations, and getaways in full swing, promote skincare gift sets as ready-to-go options for summer events.