Serums: The Secret Weapon in the Skin Condition Battle

Focused on helping your clients get their best skin ever? Then make sure they add serums to their winning skincare lineup. Just a few drops of these powerhouses can help alleviate whatever complexion concern they are dealing with and start them on the road to healthy skin. Read on as we outline some of the benefits of serums and ways you can educate your clients on how to get the most out of adding them to their daily regimen.


The Benefits

Designed to target specific skin issues, serums offer a much higher concentration of active ingredients—helping your clients get straight to the source of their issues. Their real power lies in the fact that their thinner texture and consistency allows for deeper penetration into the skin. Regular use can leave skin clearer, firmer, and smoother, and can help manage common skin conditions. Depending on the type of formula, serums drench the skin in antioxidants, vitamins, and can help strengthen the skin’s barrier which improves hydration and overall skin health. Some specific benefits for some of the toughest skin conditions include:


Acne: Serums specifically formulated for acne skin such as Rehab, will not only help clear up the skin, but can help prevent future breakouts. When dealing with active breakouts, they can consider adding blemish control gel to help manage acne while not drying out or damaging the skin. It’s also important to educate on the importance of keeping the skin hydrated (the tendency is to dry out the skin in order to treat acne), but they should be focused on nourishing the skin. A serum that uses a humectant like hyaluronic acid will infuse the skin with hydration Let your clients know it’s ok to mix serums as well—Rehab and Hydrate work well together to help soothe acne. 


Eczema: If your clients have dry itchy skin with a rash that feels scaly, they are most likely suffering from Eczema. A chronic, inflammatory skin disease that is reoccurring, eczema requires ongoing management to prevent flare ups. This is where serums can help. Once their skin is clean, have them add serums starting with C Power which gives the appearance of brighter, more even skin. Then follow that with Hydrate which will instantly infuse the skin with hydration to give skin a smooth, plump-looking appearance. They can also add Clear It to help calm irritation and minimize redness.


Rosacea: Rosacea is a form of erythema (a superficial reddening of the skin caused by dilation of blood capillaries), and like eczema, may be caused by things like genetics and immune system activation. Symptoms usually come and go—with remissions followed by flare ups that often occur on the face or neck. If your client has Rosacea, talk to them about the power of serums in their skincare routine. They should be using C Power which gives skin a brighter looking appearance, then working a bit of Hydrate which will instantly infuse the skin with essential hydration. If they are suffering from Papo Pustular Rosacea, recommend using C Power + Rehab and spot treat with Clear It if necessary. 


Dehydration: Dry or dehydrated skin is a sign that there may be issues with your client’s skin barrier. Dehydrated skin is lacking in water and needs a product that will deliver moisture to the skin. One of the best skincare hydrators is hyaluronic acid. Talk to clients about replenishing lost moisture by using hydrators that feature humectants to help bring water to the skin. Follow up using a hydrating serum by adding a moisturizer to seal moisture in and help prevent water loss. 


Discoloration: One of the best ways to treat skin discoloration? A serum containing vitamin C. Vitamin C is an antioxidant which is known to reduce sun damage and dark spots. It can also be powerful enough to reverse some sun damage—with studies showing it can protect the skin from oxidative stress caused by UV exposure, making it the ideal partner with daily application of sunscreen