Waxing Success Stories: From Bulk Wax to Full Books

Want to know the secret to staying booked and in demand? The most successful wax professionals don’t rely on luck or trends—they rely on smart ideas and a little help from the pros. From making bulk wax work harder to building long-term client loyalty, these next-level business strategies and tips for our Berodin Pros are what will get you and keep you at the top of your game.

 

Story/Tip #1: Make that 10 Lb Bag Work Overtime

If you can get more bang for your buck, try to do it with your wax products, starting with your 10LB refill bag of Berodin Blue Beads. Let’s start with technique. Your wax cost per service depends heavily on your skill level. Yes, beginners use more products—and that’s okay. Efficiency comes with time. But remember, faster does not mean cheaper; it means more services in a day (using less product), which impacts your bottom line. 

Hair matters too. Less hair = less wax. Clients who stay on a consistent schedule are cheaper to service and more profitable over time. That’s a win for everyone.

Now for the math:

• Brows average about $0.25 in wax. Most pros charge $20–$30 per set.
  If you only did brows, you’d get at least 1,000 sets out of a 10 lb refill. That’s $2,000–$3,000 from one bag. 

• Brazilians average $4.50–$5.00 in product. With trending prices between $65–$95, and at least 60 services per refill, you’re looking at $3,900–$5,700.

 

Story/Tip #2: Rebooking, Retail & Referrals = Full Books

Rebooking: Top pros say they don’t “hope” clients rebook. They do it themselves before the client leaves. No online guessing games, direct rebooking keeps schedules full, income steady, and waxing needs managed.  

Retail: Consider charging enough for a client's first service to cover all the products they need for pre-and post-wax care. This is a great way to ensure your clients are happy and feel an added value without feeling upsold. 

Referrals: Referral programs work best when they’re simple and easy to understand. Clients shouldn’t have to track points, hit a minimum number, or jump through hoops to be rewarded. Every referral should receive a small, immediate perk—such as a few dollars off a future service or a complimentary add-on—so the behavior is reinforced right away.

For clients who go above and beyond, crossover services are a powerful reward. Offering a complimentary upgrade or introducing a new service encourages trial without pressure.

Story/Tip #3: Master Inventory Before it Masters You

If you are looking for the retail side of your business to make money (which it can!) inventory has to be intentional. Stocking everything isn’t the goal—stocking what actually sells is. Best-sellers and seasonal favorites should be reviewed regularly, with a clear system in place. A solid rule is to keep 2–3 units of each product on hand, then scale up only for proven top sellers. Running out of core products means missed sales and frustrated clients. Overstocking ties up cash that could be used elsewhere. 

Story/Tip #4: Keep Your Finances in Check

Being booked doesn’t always mean being profitable, which is why regular financial check-ins matter. Take it from the Pros, every quarter, services and retail should be reviewed and compared year-over-year to identify growth, gaps, and opportunities.

Cash flow, staff costs, and overhead should be evaluated consistently, with a clear financial plan created for the year ahead. One effective strategy is maintaining a separate retail account, transferring 50% of daily or weekly retail sales into it so restocking is always covered.